300 x 600
160 x 600
300 x 250
336 x 280
Persona
Persona is a collection of branding concepts created from strategic creative briefs, giving me the opportunity to explore how a brand can grow from an initial idea into a complete visual experience. Each concept starts with building a strong foundation through logo design, color systems, typography, and supporting imagery. From there, I expand the identity across a variety of products, including email campaigns, video content, and display advertising, to demonstrate how the brand can live consistently across different platforms. These projects show a process similar to real world creative collaboration, where strategy, messaging, and design work together to create a cohesive brand story. The goal was not only to create visually compelling story, but also to show how thoughtful branding can scale across multiple channels while maintaining a clear and recognizable look and feel.
