Persona

Persona is a small collection of mock branding identities I created from strategic briefs to explore how brand foundations translate into real-world deliverables. This section showcases how each brand system comes to life across multiple products, including email, video, and display banner ads helping visualize the scope of services offered. Each persona reflects a collaborative, real world creative process, informed by working alongside copy and QA partners. For every brand, I developed a complete visual system, including logo design, color palette, font pairing, and supportive imagery, resulting in cohesive identities designed to scale across platforms.